Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile
Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music category
RESTON, VA., December 26, 2019 – In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, uncovered additional critical insights around mobile music streaming.
Comscore mobile audience insights show that:
- Mobile apps monopolize the time spent on music platforms
- Top music apps capture almost the entirety of total minutes for all music apps
- Paid users spend more time per month engaging with music streaming apps than free users do
This recent Comscore mobile research looked at how U.S. audiences engage with mobile music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify and Google Play Music; discussed how their audiences vary across mobile web and app; and examined time spent by consumers – including a look at the difference between free and paid users and their tolerance for advertising.
“The mobile music streaming market appears to be a classic ‘winner-take-all’ scenario,” said Kelly Lewis, Comscore Product Manager. “Most users are likely locked-in to one or two services, leaving little room for growth by smaller platforms beyond niche market offerings.”
To read the full findings of this additional research, click visit: U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights.
The 2019 “Global State of Mobile Report” report uses multi-platform data from 10 international markets (U.S., Canada, Argentina, Brazil, Mexico, India, Indonesia, Italy, Spain, and U.K.) to demonstrate a global and local perspective on changing mobile usage.
To download the 2019 “Global State of Mobile Report,” please visit: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile.
To learn more about how Comscore can help you succeed in a mobile-first world, .
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
- ^ U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights (www.comscore.com)
- ^ https://www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile (www.comscore.com)
- ^ email@example.com (www.comscore.com)
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.
Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.