5 Ways to Promote New Music Way Before Your Release Date

Give yourself a few months to start the process. This will ensure there’s plenty of time for pitching, follow-up and other correspondence.

Response times and availabilities from the people you reach out to can really vary, so give yourself plenty of time to manage your promotion efforts.

Use your time to create real interactions with the people you’re speaking to. Don’t rely on cold calls or bulk emails. Try to reach out to a more manageable list and create real connections.

4.  Update your website, mailing list and social media accounts

This one is obvious, but it really is important when promoting new music.

There are so many ways to listen these days. Fans are able to reach your music from many different directions and sources.

So make sure these sources are all up to date ahead of your release. Draft new announcements for your social media bios before your release date.

Don’t try and scramble all over the place the day of your release while trying to freestyle your messages.

Make sure everything, and I mean everything about your band or music online is up to date.

Make sure everything, and I mean everything about your band or music online is up to date.

This can and should include your:

  • Website[9]
  • Mailing list
  • Spotify artist page
  • Pinned tweet
  • SoundCloud bio
  • Promolinks page[10]
  • Bandcamp bio
  • Facebook artist page
  • And all the other places your listeners can learn more about you and your music

Make sure all your information online is updated. This will give your fans the best chance to learn about your new music no matter how they listen to or follow your music.

5. Match your music’s story with a visual one

Video, photos, images and even color schemes are all part of the lead up to releasing.

They help to reinforce your story and build up some momentum during your lead-up time.

The visual element of an artist’s music has become more important than ever in the current music industry.

It can all be a bit overwhelming. But knowing the story behind your music will help you come up with a great visual element for your music promotion:

Think posters, banners, merch, profiles, website design and what you post on your social media profiles.

Working with an artist to help shape the visuals behind your promotion materials months before your release can help.

But remember, even simple posts, like your new tracks playing in your studio, a quick live jam, photos of your process or anything else that’s part of your new release are all simple ways to build momentum behind your go live date!

Documenting and sharing your process is one of the most personal and engaging ways to share your music. So try to tell your story with your visuals as well.

Steady Wins the Race

The lead up to your release takes quite a bit of planning—something musicians aren’t always known for…

But with the right patience and focus, taking care of these 5 parts of promoting a new release will put you ahead of the curve for your next release.

In the end, your music will always speak for itself. But using your lead up time in smart ways will put in more ears to begin with.

References

  1. ^ mixed (blog.landr.com)
  2. ^ mastered (www.landr.com)
  3. ^ digital distribution (www.landr.com)
  4. ^ Bon Iver’s hunting cabin (www.theguardian.com)
  5. ^ Tennis’ husband and wife sailing trip tale (www.npr.org)
  6. ^ music bio (blog.landr.com)
  7. ^ playlist (blog.landr.com)
  8. ^ music bio guide (blog.landr.com)
  9. ^ Website (blog.landr.com)
  10. ^ Promolinks page (www.landr.com)

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